The single biggest media event of 2012 has begun.

This year's coverage of the Games of the XXX Olympiad is airing on a variety of networks including top cable brands such as NBC Sports, MSNBC and Bravo.

In 2008, record numbers of viewers tuned-in to cable network coverage of the Olympics, surpassing the 17-day viewership total for any previous Games. Advertise with Cox Media and increase exposure for your business in this high-profile event.

Source: Available upon request.