November 15, 2012
This holiday season, buying habits will shift throughout the weeks leading into the New Year, creating marketing opportunities all season long. Take advantage of these opportunities with a guide to consumers on their path to holiday purchases.
With a favorable consumer spending outlook, and emerging shopping trends impacting buyer behavior, a deeper understanding of your potential customers can help you get the most out of your holiday season.
Use this guide to discover insights and craft campaigns that connect with today's shoppers across the channels that matter most. Then, use the holiday momentum to keep up the cheer year-round with an integrated advertising campaign that extends into 2013.
Make the most of your holiday season, with Cox Media.